Ultimately, the growth of electronic commerce had a great impact on the way in which businesses operate today, and it is clear that to sell more of your products or services you have to have an e-commerce platform.
Most online businesses focus on everything that is design and marketing, programming actions and campaigns to increase their sales. But they forget the technical aspects that are quite important and that determine the success or failure of all types of online commercial action.
What are the challenges facing e-commerce platforms?
A slow loading time can cost you a lot
Even if you have the best prices and the best offers, if your loading speed is slow, your sales will continue to go down. A second delay in the loading speed of your page can cost you the loss of 7% of the conversions. It seems a lie, but users have less and less patience to wait for the page to load.
In addition to that, loading speed is one of the elements that help you improving your SEO positioning, if you are not on the first search results you have missed a large part of users who might be interested in
your products, but have not been able to find you.
Without security you lose your user’s confidence
The e-commerce hacking has increased a lot, since these platforms tend to be much more profitable for hackers than ordinary websites. The records show that one in five small online stores are victims of fraud and 60% of those stores are forced to close within a period of 6 months.
Users who buy online often leave their personal data (credit card, for example) and that is a great opportunity for hackers who steal this data and use it for their own benefit.
So, one of the things that you should first think about is the security of your e-commerce. Mainly for the safety of your customers. If they do not feel safe in your store, forget about selling, even if you have the best prices.
Your success depends on the experience your offer to the users
An offline shopping experience and an online experience have much more in common than we think. It is the first contact that the user have with our platform that decides whether to buy or not.
When marketing campaigns are done on different channels, traffic skyrockets and your website goes from having 100 visits to 10,000. Have you ever wondered if your website is ready for a large increase of traffic?
Most small online businesses host their pages on shared servers that offer "unlimited" resources. These hosting plans under normal circumstances are large and very cheap, but when you test the limits of an "unlimited" plan, you are likely to find many limits that generally end making your web down and that can greatly affect the user experience.
With the cloud computing you can solves your problems
The cloud computing is the solution that allows you to solve all these problems since it is considered as the best ally of e-commerce platforms.
The cloud offers many advantages that adapt very well to the needs of e-commerce:
Increase your loading speed and boost your sales
The content of an e-commerce is composed of many data, mainly images or videos of the products. Example: If you have 1000 products that means having a minimum of 1000 images or even more. This would be one of the first causes that’s makes your website slow.
Us a solution to this problem the cloud offer us the CDN (content delivery network) which is a network of secure servers that are strategically distributed around the world and are configured to deliver content at high speeds and low latency. Do you want to know more about
Improve security and gain the trust of your users
Data is stored and protected much better in the cloud, because Cloud Computing solution providers have many more security systems, including multiple points of presence around the world, to provide robust redundancy and more data security. As a result of this security implementation, data breaches and threats are minor and punctual in the cloud.
The cloud allows different methods or tools to be applied to guarantee the security of the deployed solution.
Among them we can highlight: Integrated network firewall, TLS traffic encryption, DDoS attack mitigation, in-site data encryption, record monitoring, access control and constant intrusion tests.
Enjoy a scalable, flexible infrastructure and offer the best UX
If your computer has ever been blocked while you are doing important work, you surely know this feeling of total disappointment and do not want your users to experience it when accessing your website.
By migrating your infrastructure to the cloud, you will have a platform able to adapt to the needs of each moment, if at a given moment you have 20 users and the next day you do a marketing campaign and your users go from 20 to 20.000, the infrastructure will be able to support this increase without making your website down.